Why a Gambling Site Starts to Feel Familiar
Mere exposure, variable-ratio reinforcement, cue-driven routine and removed friction. Why the feeling of returning somewhere familiar is measured in return rate.
Explore more
Mere exposure, variable-ratio reinforcement, cue-driven routine and removed friction. Why the feeling of returning somewhere familiar is measured in return rate.
Explore more
Reel deceleration, staggered stops, delayed bonus reveals: industry-standard techniques applied to a result that already exists. And the one setting that changes what an hour costs.
Explore more
Deposits, session times, stake sizes, bet speed: ordinary server-side logging, used for targeting and for the harm monitoring regulators require. And the asymmetry it creates.
Explore more
The idea that a losing run owes you something has a name in the research — chasing — and it is the best-documented predictor of gambling harm. How to recognise it from the inside.
Explore more
«Carbon-neutral wins» is not a product. The footprint is streaming video and whichever payment rail you choose — and the second of those differs by an order of magnitude.
Explore more
A 1984 patent, a 1994 licensing act, the studios that industrialised live dealer, and the Flash deadline that forced a rewrite of every game. The checkable version of the story.
Explore more
A multi-line spin can pay less than it cost and still play the winning sound. What researchers at Waterloo measured about those outcomes, and how to hear it for yourself.
Explore more
Whether dice setting works in a land casino is a long-running argument. Whether it works online is not an argument: there is nothing to throw. Plus the craps bets whose edge is published.
Explore more
Machine learning has been in the industry for years, and almost none of it is in the game. Where it actually sits, and why an adaptive slot could not hold a licence.
Explore more
Most casino myths are reasonable guesses about mechanisms you cannot see. Seven of them, checked against published house edges and RTP figures — including the one that turns out to be true.
Explore more